There are several different types and channels for PPC advertising, like search engine ads, display ads, social media ads, and more.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone performs a search related to their business offering. For example, if we bid on the keyword “google ads audit
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.