Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword competing with others also targeting the keyword. The bids you make are “maximum bids” or the maximum you’re willing to pay for an ad. Google’s online advertising program. These guides are designed to get you up to speed quickly earning paths organized by your specific needs. aims to show you relevant ads based on your interests. Use this tool to select interest categories so that the ads.