Google Ads Campaign
Until recently, many advertisers viewed Google Ads and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising. Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. .
Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align withthe functionality of each platform and seeing remarkable return on their advertising spend.In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy. Before we look at the various strengths and features of Google Ads and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms. Google Ads, formerly known as Google AdWords, is the world’s largest and most popular PPC advertising platform. It is so widely used, it has become synonymous with the term “paid search.” The two terms are used interchangeably, even though other platforms such as Bing Ads work in a similar way. Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using Google bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” PPC bidding and bid optimization is a complex topic, and beyond the scope of this guide, but essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.
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